What we do

It’s our mission to help brands increase sales, position products and services effectively, plan and execute research projects, innovate and crack markets all over the world.

We recruit research participants and panels, carry out desk research and organise projects in the field, guide companies through the new product development process and help brands position their products.

How can MackSense strategic research support my marketing?

Sectors and clients

We help both small businesses and global brands in the healthcare and technology sectors seeking intelligence on markets, distribution channels and competitors. Our research is data-driven but presented in accessible formats for use at all levels of our clients' organisations.

What does MackSense do in my sector?

Fieldwork

Field at MS is our fieldwork division dedicated to sales and marketing. Field at MS helps agencies all over the world, supplying them with reliable data gathered according to international standards from US and European field research. Field at MS coordinates ad hoc and ongoing research projects to provide a solid foundation for sales development, marketing, innovation and product and service launches.

How can Field at MS give me the market intelligence I need to tackle unfamiliar markets?

Techniques and tools

We offer deep expertise in both qualitative and quantitative research techniques, and the skills to design and manage online and offline projects. We believe strongly in the power of technology to ensure rigorous results and analysis, and use a variety of software applications according to the demands of each project.

How does MackSense deploy technology to ensure a high quality of results?

Locations and partners

Based in the UK and France, with a network of partners in the world's biggest economies, we can provide data and reports to support successful overseas expansion and make the best use of resources to build sales in new markets.

Which markets and audiences can MackSense put me in touch with?